DL 1961

The most sustainable denim we know. Their whole situation of recycling old jeans to bring new life to denim is truly inspiring. And you know we’re all about new life around here. This family-owned, eco-friendly brand belongs in your closet.

SHOP THE BRAND

DO THINGS DIFFERENTLY

We’re living for DL1961’s mission to make the most sustainable jeans on Earth. A traditional pair of denim takes about 1,500 gallons of water to make. A pair of DL1961 jeans uses less than 10. Pair that with closed-loop manufacturing, eco-friendly fabrics, and clean dyes, and you've got a pair of jeans you can feel really good about.