OUR SUSTAINABLE APPROACH

Make what matters.

Pregnancy is temporary, but your wardrobe isn't. To us, sustainability is keeping clothes in your closet and out of landfill. It's why we produce timeless staples you'll love and wear longer in a way that does good for the planet.

1. WHAT WE MAKE

Design

Because most of a product’s footprint is determined at the concept phase, we design for longevity and maximum wear. After 9 months, no one wants clothes they won't wear again—so we prioritize flexible fits, nursing functionality, easy care, and premium fabric.

ASSORTMENT

We’ve favored wardrobe staples over trend-based styles and grown our essentials +138% since 2019. We’re not perfect, but we’re making progress—starting where we can make the most impact.

INVENTORY

Due to overproduction, 12.8 million tons of clothing goes to landfill each year. It's why we produce trend-based styles in smaller batches and invest in "safety-stock" of essential pieces to consolidate shipments to our warehouse.

2. HOW WE MAKE IT

Fabric

74% of products shipped in 2021 were made from recycled or plant-based fibers. Since everything we produce has an impact, we’re always exploring ways to introduce planet-friendly materials that meet our quality and performance standards.

MANUFACTURING

100% of our factories follow social auditing protocols such as BSCI or SMETA or they have attained a social compliance certification like WRAP or SA8000. This means they’re committed to fair pay, safe working conditions, regular hours, and zero forced or child labor.

PACKAGING

Since packaging touches every product we make, we've reduced garment tags wherever possible and are converting everything to 100% recycled materials or responsibly sourced paper.

TRANSPORTATION

Many of our high-volume categories are produced domestically. Airplanes pollute up to 30x more than cargo ships, so we’ve made it a practice to ship internationally via sea freight.

3. WHAT YOU DO WITH IT

How you shop makes a difference. Create a small closet of edited staples—outfit repeating is 100% encouraged throughout pregnancy and after. When you’re finally ready to move on from your beloved pieces, keep them out of landfills by giving them a second life.