We consider the footprint of every product we make and we strive to be more sustainable—so we can leave the earth better than we found it for our babies and our babies' babies.
Birth and recovery takes time
Making clothing does, too. We start with premium and easy-care fabrics to create flexible and adaptable fits with nursing functionality (if you need it). Every piece is designed to be worn with or without a bump.
Longevity and Durability
We invented the Bellaband® to keep you in your clothes longer. Our wardrobe essentials are designed for when (and if) you want more options. Once our clothes are done being loved, they can be passed on or resold through our Bump Swap resale program. We even tell you before you add to cart how much you can expect to eventually resell your item for.
Fabric
Many of our most frequently used fabrics feature recycled or plant-based fibers. Ex: your fav denim and activewear are made from recycled water bottles, and our softest basics feature eco-friendly modal. We're always exploring and innovating new ways to utilize more planet-friendly materials, too.
Fashion is too fast
So we’re slowing things down. We have only two carefully curated edits of seasonal items per year and our core collection of basics (like the Bellaband®) is designed to last and to keep you in your regular clothes longer.
Our factories
100% of our factories follow social auditing protocols such as BSCI or SMETA or they have attained a social compliance certification like WRAP or SA8000. This means they’re committed to fair pay, safe working conditions, regular hours, and zero forced or child labor.
The I+I Philosophy
