Love + Fit

Looking for top-notch, moisture-wicking, workout gear? Don’t sweat it. Love + Fit is a mama-founded brand dedicated to providing women with activewear they love that actually fits them well. With an emphasis on support, soft fabrics and mothers’ needs in mind (hello, nursing sports bras!), we love their line of empowering exercise gear.


Small-town South Dakota native and life-long exercise enthusiast Laura Berens founded Love + Fit right after the birth of her first daughter. She made it through all nine months of pregnancy consistently working out and making do with her less-than-stellar maternity workout gear. When her little one arrived and she had to take breaks during her workouts to nurse, she knew mamas needed better than the tight, sweaty nursing sports bra she’d been using. She got to work designing practical workout gear for moms and the rest is history.