When new mom Ingrid set out to turn her personal maternity clothing hack into a solution all moms could benefit from, she had no clue she was on the cusp of forming the largest maternity brand in the U.S. Twenty years later, Ingrid+Isabel offers a diverse and curated selection of maternity and postpartum essentials that have been expertly designed and extensively tested by real moms to fit seamlessly into your life right now (+ integrate into your regular wardrobe later). 

Check out our sister lines Ingrid+Isabel Basics + Isabel Maternity!


From our founder

“It started in my closet. A simple idea. Now 20 years after introducing The Bellaband®, I’m amazed by how many women it's helped and what we’ve built on a singular idea. As a company dedicated to Mom, I believe that the products we share have the power to make her feel amazing and support her at every step of her journey.”

 -Ingrid Carney, Founder + CEO