Woman-founded and family-owned since 1977, Natori’s known for its feminine designs that accommodate a woman’s ever-changing body. Their focus is on creating quality pieces to last a lifetime while helping you feel beautiful the whole time. We think you’ll fall for their uber-comfy, always-lace-trimmed, timeless pieces. Can’t argue with a classic.

From humble beginnings, Josie Cruz Natori always had an entrepreneurial spirit, which she credits to the matriarchal society she was raised in along with the support of her close-knit Filipino family. In a serious girl-power move, Josie went from turning native designs from the Phillipines into gorgeous lingerie on her living room floor, to being the creator of one of the most influential lifestyle brands. Natori is where life meets art.