Ingrid+Isabel X Every Mother Counts

Content warning: the following paragraph contains statistics relating to maternal mortality.

Pregnancy and childbirth should be safe, respectful, and equitable for everyone, everywhere. As a team of moms, we at Ingrid+Isabel couldn’t agree with that statement more, and it hits close to home knowing that a safe journey to motherhood is not the reality for many moms. More than 800 women die every day from complications related to childbirth. That’s one mom every 2 minutes. The most harrowing part of this statistic? Almost all maternal deaths are preventable with proper care. Mothers deserve better and, thankfully, Every Mother Counts is fighting to make every mom’s journey to motherhood safer. 

EMC was created to raise awareness and to educate the public about pregnancy and childbirth-related issues with the ultimate goal of achieving quality, respectful, and equitable maternal care for all. Their strategy for reaching this ambitious goal is super impressive and one of the initial things that drew us to them in the first place. All moms love a good plan:

increasing awareness

Using storytelling, film-making, and data to create shareable, accessible resources to raise awareness and inspire action. Mothers won’t see change if no one even knows this is an issue!

Mobilizing communities

Every Mother Counts collaborates with key people, like decision- and policy-makers, influencers, etc., to provide opportunities for communities to use their voices for change.

grant giving

By giving directly to programs that are community based and therefore best able to identify and meet the needs of women, EMC’s grants are making small, local organizations stronger and better able to serve the moms who need it.

In 2022, Every Mother Counts was able to invest 2.8 million dollars into programs across 13 countries. 107,380 people were reached with comprehensive maternal and reproductive healthcare, and — the number that means the most to us — 9,716 births were attended by a skilled provider that otherwise wouldn’t have been. Anyone else have goosebumps? 

Every Mother Counts has been doing serious work to provide all moms with the rights they deserve, and we have loved supporting them along the way. Helping moms through pregnancy has always been close to our hearts, from donating supplies during the COVID-19 pandemic to designing limited edition jackets just for EMC that directly profited them. 

This year, we’re going bigger than ever before. Everyone knows our Mama jackets are a hit. Through the end of the year, Ingrid + Isabel will be donating 100% of all sales from the Mama and Babe Camo Jackets to EMC. Keep us in mind when you’re buying gifts for friends, outfits for fam photos, or just thinking of a way to give back. Why not give back AND get a super cute jacket along the way? 

If you would like to learn more about Every Mother Counts, what you can do to help near you, or how to donate directly, click the link below! We think that childbirth should be safe for every mother, everywhere; and we’re going to do what we can to make it happen.