TALKING MOM REGISTRIES WITH OUR PREGGO BUYER
Curious how all those amazing Breakout Brands end up on our site? It's all because of Brittany Vadon, our ray-of-sunshine brand discoverer who happens to be one v. cool mom. With her second babe arriving any day now (a girl!), we sat down with Brittany to ask her about how motherhood influences her gig at I+I.
Tell us a little bit about your role here.
I feel incredibly lucky to be the buyer here at Ingrid+Isabel! I work with some of the most wonderful and friendly brands working to support mom in the best possible way. I especially love being able to give the smaller companies a platform to share their amazing products, tell their stories, and reach a wider audience.
What are some of the ways you discover new brands?
I come across brands on Instagram (the targeted ads get me every time!), product recommendations from friends and colleagues, or from personal discovery. My postpartum journey was not straightforward at all, so I had the opportunity to try a lot of new things.
What did you learn from that journey that you're taking to heart this time around?
A big thing I learned is to not put as much pressure on myself to breastfeed and that supplementing with formula is okay, too. Breast or bottle, as long as you have a healthy and happy baby, you're good—so with baby girl, I'm going into it with a much more open mind.
We know you feel passionate about making your baby registry a mom registry too. Can you share more on this?
I became passionate about prepping for postpartum soon after the birth of my son. Yes, you need burp cloths, onesies, and diaper cream—but during those first days recovering at home, I sent my husband on multiple shopping trips looking for sitz bath spray, nipple cream... anything to make me feel human again.
In order for you to take care of your little one, you need to take care of yourself. Luckily, there are so many practical (and yes, even stylish!) products out there that will become life-savers for you in those early weeks. I recommend putting them on your registry now so you're all prepared once babe's in your arms.