Curious how all those amazing Breakout Brands end up on our site? It's all because of Brittany Vadon, our ray-of-sunshine brand discoverer who happens to be one v. cool mom. With her second babe arriving any day now (a girl!), we sat down with Brittany to ask her about how motherhood influences her gig at I+I.

Tell us a little bit about your role here.

I feel incredibly lucky to be the buyer here at Ingrid+Isabel! I work with some of the most wonderful and friendly brands working to support mom in the best possible way. I especially love being able to give the smaller companies a platform to share their amazing products, tell their stories, and reach a wider audience. 

What are some of the ways you discover new brands?

I come across brands on Instagram (the targeted ads get me every time!), product recommendations from friends and colleagues, or from personal discovery. My postpartum journey was not straightforward at all, so I had the opportunity to try a lot of new things. 

What did you learn from that journey that you're taking to heart this time around?

A big thing I learned is to not put as much pressure on myself to breastfeed and that supplementing with formula is okay, too. Breast or bottle, as long as you have a healthy and happy baby, you're good—so with baby girl, I'm going into it with a much more open mind.

We know you feel passionate about making your baby registry a mom registry too. Can you share more on this?

I became passionate about prepping for postpartum soon after the birth of my son. Yes, you need burp cloths, onesies, and diaper cream—but during those first days recovering at home, I sent my husband on multiple shopping trips looking for sitz bath spray, nipple cream... anything to make me feel human again. 

In order for you to take care of your little one, you need to take care of yourself. Luckily, there are so many practical (and yes, even stylish!) products out there that will become life-savers for you in those early weeks. I recommend putting them on your registry now so you're all prepared once babe's in your arms. 


Original Silver Nursing Cups

I learned about these right after I had already stopped nursing my son and cannot wait to try them this time around! I’ve heard so many amazing stories about their magical healing powers. My boss and her friends even formed a silverette sisterhood!

La vie

Lactation Massager

I suffered from mastitis twice while nursing my son. It was so horrible! I did a ton of research on what to do to prevent it from happening again and came across this lactation massager. It was a game changer! Compact and can go anywhere with you. The warmers are also great for pumping moms 😊

mother mother

Postpartum Underwear

I would say these are a must in every mama-to-be's hospital bag. They're so much sleeker and way comfier than what they give you at the hospital. Plus, you can wash them so they're better for the planet!


Tie Strap Nursing Tank

This is a new addition to our spring collection, and the perfect nursing top that can live in my closet well beyond my days of nursing! It's perfect for the warmer months and has an innovative tie strap design to prevent wardrobe malfunctions. I can't wait to wear it!

Mother Oxford

Oxford Button Up

This shirt is the perfect mom uniform. It's simple to style, easy to clean, convenient to nurse in, has a pocket for snacks or binkies, and doesn’t wrinkle! Every new mom's dream to look somewhat put together with little-to-no thought!


Sustainable Sleepwear

I feel like I have been missing out on luxury PJs! These ones are constructed in the softest modal fabric to help make you feel cute and comfy, even when you may not be at your best. My husband has complemented me in these over and over again. The tank is also going to be perfect for middle-of-the-night nursing.

Thanks so much for the recs, Brittany! Explore all our Breakout Brands here.