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When you find a product that works—and we mean, really works—you want to share it with your friends. That’s what happened to us after we launched Bellaband®. Mamas began to rave about our revolutionary belly band, calling it “the hardest-working maternity accessory they owned.”
We knew we were on to something, and wanted to spread the word.
So, we teamed up with Target Stores—the best of the best, when it comes to big-box retailers that specialize in bringing style to the masses. And we went to work crafting a new version of Bellaband ® exclusively for Target customers, but with the same signature stretch and seamless design.
The BellaBand For Target® was born. And just like that, we were able to introduce a whole new tribe of mamas to the wonders of our belly band.
In 2017, we debuted Isabel Maternity by Ingrid & Isabel, our current collection for Target. The line is sold in more than 1,800 Target stores across the country, and includes camis, nursing bras, activewear, denim, baby shower dresses, and more. Each piece is a product of our hard-earned expertise in fit, fabric and engineering.
Read: Premium pregnancy essentials—without the premium price. Because we believe pregnancy should be celebrated, and that every woman deserves to feel and look beautiful along the way.