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Today, we are exploring new ways to be kinder to Mother Earth. We know we have a lot of work to do as a company, and we’re committed to the process. Here’s what we’re doing now, and where we hope to go in the future.
Because you’re creating the next generation, we want to create a better company with sustainable practices you can feel good about.
In Fall 2020 we launched our new sustainable denim line made with Repreve®, the world’s leading performance fiber fabricated from recycled plastic bottles. Here’s why we love it:
Every year billions of plastic bottles end up in landfills. Repreve® helps steer this waste out of the trash and into your closet.
Repreve®’s gentle production process conserves water and energy while emitting less greenhouse gas, compared to “virgin” fibers that require new petroleum and thousands of liters of water.
Quality is ensured from the start, with properties like wicking, adaptive warming and cooling, and water repellency embedded at the fiber level.
Our good-for-the-planet fabrics are made with care and compassion, so you can feel good about the material you’re wrapped in.
One of the most sustainable fabrics on Earth. Made from wood, yet known for its natural comfort. Regenerated and biodegradable. Free from harmful chemicals, earning the Oeko-Tex 100 seal of approval.
We’ve upgraded our tees and tanks to this ultra-soft and eco-chic fabric made from wood pulp, spun into high-quality fibers with no added chemicals or pollutants. Made in California, cutting down on fuel emissions caused by international shipping. Manufactured by Lenzing, a mill with 80+ years of experience in sustainable production, whose closed-loop production process means all remnants are repurposed for other industries.
From choosing the right factories and warehouse locations to inventory and sample reductions, here are some ways we’re working to improve our sustainable production standards:
We encourage you to pass on your unwanted maternity clothes to other women in need- friends, co-workers, or other communities that may not have access to maternity clothing, like our partner The Homeless Prenatal Program.
Your body changes so much during pregnancy + postpartum, and luckily you don 't have to buy a whole new wardrobe. We've designed the Canvas - Collect - Enhance - Pass-On (CCEP) method to help you save money + the planet!
Our seamless products, like the Bellaband®, require less water and fabric to make than traditional garments. We only order the minimum (even when it affects our bottom line), avoiding excess inventory and reducing shipping.
All of our factories are WRAP-certified, ensuring ethical and responsible business practices like better salaries and safer working conditions. We’ve centralized our warehousing in middle America, cutting down on fuel emissions caused by long-distance shipping.
This is just the start. We know we have a long way to go to become a truly sustainable brand. Here’s a look at our future goals:
Our Everywear collection was created to encourage you to live-in the same styles over and over again (because it integrates seamlessly into your existing wardrobe). Our new Proudly Made in LA collection supports local production + reduces our carbon footprint.
79% of our new arrivals in 2021 are Oekotex certified- this means our fabric has been through a rigorous testing process, and is free from harmful substances for you and your growing Babe.
By the end of 2021, 43% of our Ingrid & Isabel assortment will be made from recycled or traceable materials. We have so much work to do, but we are taking steps every day towards a brighter future for the next generation.
Styles developed with mama earth in mind.
Maternity Denim Overalls
Relaxed V-Neck T-Shirt
Cotton Summer Dress
Maternity Pullover With Drawstring Waist
7 For All Mankind Josefina Boyfriend Maternity Jeans