Our promise to the next generation.
Today, we are exploring new ways to be kinder to Mama Earth. We know we have a lot of work to do, but we’re committed to the process. Here’s what we’re doing now, and where we hope to go in the future.
Because you’re creating the next generation, we want to create a better company with sustainable practices you can feel good about.
INTRODUCING OUR SUSTAINABLE DENIM LINE
In Fall 2020 we launched our new sustainable denim line made with Repreve®, the world’s leading performance fiber fabricated from recycled plastic bottles. Here’s why we love it:
Our good-for-the-planet fabrics are made with care and compassion, so you can feel good about the material you’re wrapped in.
FROM OUR DESIGN TO YOUR DOORSTE
From choosing the right factories and warehouse locations to inventory and sample reductions, here are some ways we’re working to improve our sustainable production standards:
WAREHOUSES + FACTORIES
All of our factories are WRAP-certified, ensuring ethical and responsible business practices like better salaries and safer working conditions. We’ve centralized our warehousing in middle America, cutting down on fuel emissions caused by long-distance shipping.
Dek: Our seamless products, like the Bellaband®, require less water and fabric to make than traditional garments. We only order the minimum (even when it affects our bottom line), avoiding excess inventory and reducing shipping.
GROWS WITH YOU
We are anti-fast fashion, meaning we give mamas what they need, when they need it. Our products are designed to grow with you, lasting throughout your entire pregnancy and beyond. Although it might feel like forever, nine months is actually very short when it comes to the life cycle of a garment. We encourage our mamas to pass on their unwanted maternity clothes to other mamas, and list the resources to do just that on our website
We’ve gone 100% digital with our seasonal catalogues, and stopped printing hundreds of catalogues that were sold to clientele.
While our products are sold in various stores across the country, the majority of our business occurs online, and studies have shown that e-commerce uses 30% less energy than traditional retailers.
As part of our company’s ethos, we have been giving back to our community for over 20 years.
MINIMIZING OUR FOOTPRINT
This is just the start. We know we have a long way to go to become a truly sustainable brand. Here’s a look at our future goals:
WHERE WE STARTED
Our Spring 2021 line that is truly evergreen, with styles that will work postpartum and stay in fashion when they’re passed on. We’ll also use more recycled materials and strive for improved quality and construction.
WHERE WE’RE GOING
Short term, we aim to go tag-less and bag-less, and implement no air travel for units. We’re continuing to cut down fabric scrap.
WHERE WE’LL GO
Develop recycled and recyclable packaging for consumer shipping. Implement Dope Dye Yarn to significantly reduce the pollution during production. Move our production process to the USA to reduce environmental pollution from shipping
Styles developed with mama earth in mind.