SUSTAINABLE SOLUTIONS

Our promise to the next generation.

Today, we are exploring new ways to be kinder to Mama Earth. We know we have a lot of work to do, but we’re committed to the process. Here’s what we’re doing now, and where we hope to go in the future.

Because you’re creating the next generation, we want to create a better company with sustainable practices you can feel good about.

Denim

INTRODUCING OUR SUSTAINABLE DENIM LINE

In Fall 2020 we launched our new sustainable denim line made with Repreve®, the world’s leading performance fiber fabricated from recycled plastic bottles. Here’s why we love it:

REPREVE® DENIM

Every year billions of plastic bottles end up in landfills. Repreve® helps steer this waste out of the trash and into your closet.

LOVE MAMA EARTH

Dek: Repreve®’s gentle production process conserves water and energy and emits less greenhouse gas, compared to “virgin” fibers that require new petroleum and thousands of liters of water.

MAMA-WORTHY QUALITY

Quality is ensured from the start, with properties like wicking, adaptive warming and cooling, and water repellency embedded at the fiber level.

SUSTAINABLE FABRICS

Our good-for-the-planet fabrics are made with care and compassion, so you can feel good about the material you’re wrapped in.

TENCEL

One of the most sustainable fabrics on Earth. Made from wood, yet known for its natural comfort. Regenerated and biodegradable. Free from harmful chemicals, earning the Oeko-Tex 100 seal of approval.

MODAL

We’ve upgraded our tees and tanks to this ultra-soft and eco-chic fabric made from wood pulp, spun into high-quality fibers with no added chemicals or pollutants. Locally made in California, cutting down on fuel emissions caused by international shipping. Manufactured by Lenzing, a mill with more than 80 years of experience in sustainable production, whose closed-loop production process means all remnants are repurposed for other industries.

FROM OUR DESIGN TO YOUR DOORSTE

From choosing the right factories and warehouse locations to inventory and sample reductions, here are some ways we’re working to improve our sustainable production standards:

WAREHOUSES + FACTORIES

All of our factories are WRAP-certified, ensuring ethical and responsible business practices like better salaries and safer working conditions. We’ve centralized our warehousing in middle America, cutting down on fuel emissions caused by long-distance shipping.

SEAMLESS SELECTION

Dek: Our seamless products, like the Bellaband®, require less water and fabric to make than traditional garments. We only order the minimum (even when it affects our bottom line), avoiding excess inventory and reducing shipping.

GROWS WITH YOU

We are anti-fast fashion, meaning we give mamas what they need, when they need it. Our products are designed to grow with you, lasting throughout your entire pregnancy and beyond. Although it might feel like forever, nine months is actually very short when it comes to the life cycle of a garment. We encourage our mamas to pass on their unwanted maternity clothes to other mamas, and list the resources to do just that on our website

WE’RE DIGITAL

We’ve gone 100% digital with our seasonal catalogues, and stopped printing hundreds of catalogues that were sold to clientele.

While our products are sold in various stores across the country, the majority of our business occurs online, and studies have shown that e-commerce uses 30% less energy than traditional retailers.

GIVING BACK

As part of our company’s ethos, we have been giving back to our community for over 20 years.

PROGRAMS WE SUPPORT

We believe every mama deserves quality maternity wear. That’s why we’ve donated more than $2,000,000 in clothing to women in need. Some organizations we’re proud to partner with include:

The Homeless Prenatal Program

Every Mother Counts

The Superhero Project—Pj’s With a Smile

MINIMIZING OUR FOOTPRINT

This is just the start. We know we have a long way to go to become a truly sustainable brand. Here’s a look at our future goals:

WHERE WE STARTED

Our Spring 2021 line that is truly evergreen, with styles that will work postpartum and stay in fashion when they’re passed on. We’ll also use more recycled materials and strive for improved quality and construction.

WHERE WE’RE GOING

Short term, we aim to go tag-less and bag-less, and implement no air travel for units. We’re continuing to cut down fabric scrap.

WHERE WE’LL GO

Develop recycled and recyclable packaging for consumer shipping. Implement Dope Dye Yarn to significantly reduce the pollution during production. Move our production process to the USA to reduce environmental pollution from shipping