I love it when happy moms share how much they love their Bellaband, professing it's the hardest working maternity accessory they own. At its heart, the story behind Bellaband is the story behind our new collection available exclusively at Target: Isabel Maternity by Ingrid & Isabel.
Who knew that a universal "I-can't-button- my-pants" moment when I was pregnant with my daughter Isabel would spark the idea for Bellaband. Two years of hard work after that moment, we shipped our first order. And soon after, Bellaband was available in stores across the country.
When we wanted to make Bellaband available to more women, our first thought as an ideal retail partner was Target Stores. We challenged our engineering know-how and produced a maternity band we were proud of at a great price for the Target guest.
That partnership gave birth to the BeBand and BeMaternity at Target, which let Ingrid & Isabel bring our innovative ideas in maternity wear like Bellaband and our Crossover Panel to even more women.
And now with Isabel Maternity by Ingrid & Isabel, we have the opportunity to bring all we’ve learned over 15 years designing clothing for pregnant women to even more moms in even more ways: fabric, fit, construction, and constant innovation based on the needs of the thousands moms we’ve connected with over the years.
So here’s to you, mamas! All of you. We’re so excited for you to see what we have in store.
From the heart,