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Be belly beautiful.®

The BeMaternity Story

I love it when happy moms share how much they love their Bellaband, professing it's the hardest working maternity accessory they own.

Who knew that a universal "I-can't-button-my-pants" moment would spark the idea for the Bellaband. Two short years of hard work after that moment, we were shipping our first wholesale order to a Glow Girl Maternity in Mill Valley, California. And soon after, the Bellaband was available in maternity boutiques across the country.

So, when we wanted to make the Bellaband available to more women, our first thought

as an ideal retail partner was Target Stores. We challenged our engineering know-how and produced a band for that shopper. Different yarns, yarn densities, compressions and weights later, we did it. We call it the BeBand.

Today, the BeBand and our BeMaternity collection of Seamless Solutions are affordable, functional, and available at Target Stores and Target.com.

Now, more women can enjoy the function and comfort Ingrid & Isabel brings to maternity wardrobes everywhere.